About Us

Our mission is to empower Latinos to participate in creating a better community for all.


Latin Americans United for Progress (LAUP) formed in 1974 when four Latino-serving organizations united to advocate more effectively for the needs of Latinos in the greater Holland area around issues like housing, employment, immigration, human services and education. The organization also continued the annual Cinco de Mayo celebration begun in 1965 (now Fiesta). Over the years, LAUP developed programs and services that have continued:

  • College Scholarships
  • English classes
  • Computer instruction
  • GED preparation in Spanish
  • Citizenship classes
  • Youth development programs
  • Annual Hispanic Youth Leadership Conference
  • Translation
  • Other forms of assistance and referral

Who We Serve

LAUP’s programs and services are tailored to the unique needs of Latinos in our area, but are available to anyone who would benefit from them.

A Diverse Future

In 2006, a report by Michigan Future Inc. called,  “Strategies for a Culturally Competent Region,” emphasized that diversity is now part of our culture and is key in business strategy and development. The report also recognizes that there is much to gain from the richness of a multi-cultural community.

A report from the West Michigan Strategic Alliance indicates that our area needs to prepare for a more educated workforce, so we will be able to fill a variety of highly skilled jobs. Such dynamics will support success in our region economically and socially. This is exactly what LAUP seeks to accomplish through our adult and youth programming.



The Brooks Family

Hope College

Herman Miller


Workforce Employment Specialists

Chemical Bank

Comcast NBC Universal

Ferris State University/FSU State Center for Latino Studies


Haworth Inc.

Blue Cross Blue Shield of Michigan

Boar’s Head Brand


Gentex Corporation

Global Concepts Enterprises, Inc.

Grand Rapids Community College

Gun Lake Casino

Kenowa Industries

Lake Michigan Credit Union

Landscape Design Services, Inc.

Milagro Six

Ok Tire Store Inc.

On The Border Mexican Grill

Parda Federal Credit Union


Request Foods

Supply Chain Solutions Inc.

West Michigan Community Bank

Grand Rapids Community College